[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.reflek.cz\/k-cemu-slouzi-sklad\/#Article","mainEntityOfPage":"https:\/\/www.reflek.cz\/k-cemu-slouzi-sklad\/","headline":"K \u010demu slou\u017e\u00ed sklad?","name":"K \u010demu slou\u017e\u00ed sklad?","description":"Kdy\u017e si chcete zalo\u017eit firmu nebo firmu m\u00e1te, v dne\u0161n\u00ed dob\u011b v\u011bt\u0161inou lid\u00e9 za\u010d\u00ednaj\u00ed e-shopy a a\u017e pot\u00e9 sv\u00e9.","datePublished":"2022-08-19","dateModified":"2023-05-18","author":{"@type":"Person","@id":"https:\/\/www.reflek.cz\/author\/#Person","name":"","url":"https:\/\/www.reflek.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f7b3e8bb7f7cc0c6ca940e74a10b952be4c7d81de8a980387c865f88889f02e3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f7b3e8bb7f7cc0c6ca940e74a10b952be4c7d81de8a980387c865f88889f02e3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"reflek.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.reflek.cz\/wp-content\/uploads\/archive-gabbd666c1_640.jpg","url":"https:\/\/www.reflek.cz\/wp-content\/uploads\/archive-gabbd666c1_640.jpg","height":0,"width":0},"url":"https:\/\/www.reflek.cz\/k-cemu-slouzi-sklad\/","about":["Business"],"wordCount":403,"articleBody":"      Kdy\u017e si chcete zalo\u017eit firmu nebo firmu m\u00e1te, v dne\u0161n\u00ed dob\u011b v\u011bt\u0161inou lid\u00e9 za\u010d\u00ednaj\u00ed e-shopy a a\u017e pot\u00e9 sv\u00e9 produkty p\u0159esunou do kamenn\u00fdch prodejen. Je to logick\u00e9. V dne\u0161n\u00ed dob\u011b jedou hodn\u011b soci\u00e1ln\u00ed s\u00edt\u011b a pou\u017e\u00edvaj\u00ed se jako prost\u0159edek k \u0161\u00ed\u0159en\u00ed nov\u00fdch produkt\u016f a \u010derstv\u00fdch firem na trhu, proto\u017ee se na soci\u00e1ln\u00edch s\u00edt\u00edch vyskytuj\u00ed takzvan\u00ed influence\u0159i. Co to znamen\u00e1? Jedn\u00e1 se o osobu, kter\u00e1 se \u017eiv\u00ed t\u00edm, \u017ee na sv\u00fdch soci\u00e1ln\u00edch s\u00edt\u00edch, kterou sleduj\u00ed tis\u00edce lid\u00ed propaguje ur\u010dit\u00e9 produkty a za to dostane bu\u010f samotn\u00e9 produkty od dan\u00e9 zna\u010dky, kterou propaguje, nebo za to dostane ur\u010dit\u00fd obnos pen\u011bz, z\u00e1le\u017e\u00ed tak\u00e9 na tom, kolik lid\u00ed si produkty d\u00edky dan\u00e9mu influencerovi koup\u00ed. Nov\u00e9 firmy si tedy u takov\u00fdch lid\u00ed zaplat\u00ed slu\u017ebu a influencer to propaguje mezi sv\u00e9 sleduj\u00edc\u00ed, kter\u00fdch mus\u00ed b\u00fdt minim\u00e1ln\u011b n\u011bkolik tis\u00edc, a nav\u00edc mus\u00ed b\u00fdt aktivn\u00ed, ne n\u011bjak\u00e9 koupen\u00e9 fake \u00fa\u010dty. Bohu\u017eel mnohdy takov\u00fd influencer zna\u010dku a produkt vychv\u00e1l\u00ed do nebe bez toho, ani\u017e by v\u011bd\u011bl, co to je za produkt, z \u010deho je slo\u017een a jestli opravdu funguje. To je probl\u00e9m dne\u0161n\u00ed doby. Tito lid\u00e9 za pen\u00edze ud\u011blaj\u00ed opravdu cokoliv a n\u011bjak\u00e1 fotka s produkty \u010di promo video nic neznamen\u00e1 a neznamen\u00e1 to ani to, \u017ee to dan\u00fd influencer opravdu doporu\u010duje a pou\u017e\u00edv\u00e1. Tyto firmy tedy sv\u00e9 zbo\u017e\u00ed nechaj\u00ed propagovat na profilech slavn\u011bj\u0161\u00edch lid\u00ed a takhle se jejich zna\u010dka rozjede. B\u00fdvaj\u00ed to tedy e-shopy, proto\u017ee lid\u00e9 nemaj\u00ed v posledn\u00ed dob\u011b \u010das chodit do kamenn\u00fdch prodejen, tak influencer hod\u00ed odkaz, kde si dan\u00fd produkt mohou lid\u00e9 zakoupit a lid\u00e9 tam nasko\u010d\u00ed. Krom\u011b n\u011bjak\u00fdch webov\u00fdch str\u00e1nek je ale zapot\u0159eb\u00ed tak\u00e9 sklad, ve kter\u00e9m budou ulo\u017eeny ve\u0161ker\u00e9 produkty, kter\u00e9 se pak zabal\u00ed. K tomuto tedy slou\u017e\u00ed sklady. Na internetu si norm\u00e1ln\u011b zad\u00e1te nap\u0159\u00edklad pron\u00e1jem skladu Praha Otpsklady.cz a vyjedou v\u00e1m sklady, kter\u00e9 si m\u016f\u017eete pronajmout. Takto to i d\u011blaj\u00ed firmy a zde uchov\u00e1vaj\u00ed ve\u0161ker\u00e9 zbo\u017e\u00ed, kter\u00e9 po zad\u00e1n\u00ed objedn\u00e1vky zabal\u00ed a z tohoto skladu v\u00e1m ho po\u0161lou.                                                                                                                                                                                                                                                                                                                                                                                                   "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"K \u010demu slou\u017e\u00ed sklad?","item":"https:\/\/www.reflek.cz\/k-cemu-slouzi-sklad\/#breadcrumbitem"}]}]